Seedling Studio

Website Copywriting Workbook


It’s time to finally answer the question, “What the heck should I write on my website??”

Don’t have the budget for a copywriter? This 75-page PDF guide will help you ditch the blinking cursor blues once and for all. Designed for service providers, it walks you through the steps of writing each page of your website, so your message hits just right with the people you most want to serve! Boring copy no more – the brand messaging section will help make sure your writing actually sounds like you. Are you ready to turn your website into your most valuable business asset? Let’s write your website together!

75-page fillable PDF includes:
– Strategy + Research Guide
– Brand Messaging Guide
– SEO Keyword Brainstorm
– Content Prompts for every page of your website:

  • Coming Soon
  • Home
  • About
  • Services
  • Sales
  • Shop
  • Blog
  • Opt-In
  • Contact
  • Thank You
  • 404

– Content Prompts for additional areas:

  • Product Descriptions
  • Announcement Bar
  • Pop-Up
  • Cookie Notice
  • Footer

BONUS: Page Checklists so nothing slips through the cracks

BONUS: Implementation Guide to make transferring content to your website easy-peasy

BONUS: Google Doc Starter Template to save you hours of time formatting your content

BONUS: Tech Recommendations to start putting your beautifully crafted copy to use and seeing results

Who is the Website Copywriting Workbook for?
This workbook is perfect for any service provider. Whether you’re a creative entrepreneur, coach, designer, photographer, wedding photographer, or B2B company, if you have an online service-based business, you’re in the right place! There are also some product-related templates in the workbook, but they’re not the central focus.

What do I need to use this digital product?
In a word, nothing! Ok, you’ll need a computer to download the PDF, but really, that’s about it. You’re welcome to print the whole thing out, grab a pen, and go through it old-school. But it’ll be super easy to fill in your content on your devices since the entire workbook is prepared and ready to be filled. You can easily tab your way through!

What exactly happens after I purchase this?
After you add this to your cart and check out, you’ll be directed straight to your digital download. Then, you can start using it right away! If you lose your download at any time – no worries! You’ll be able to log back into your account and re-download it whenever you need to.

How much time will it take me to go through the workbook?
This really depends on the scope of your website and how much thought you’ve already put into your brand. This is not a “done-for-you” copywriting service – it’s done with you. So, you should expect to put some solid hours into working on your website content. With dedicated effort, most people can expect to have their content ready to use in just a few days to a week.

Do you offer refunds?
Because this product is digital, we do not offer refunds. If you have questions about this product before you purchase it, feel free to email [email protected].


This saved me so much time and stress! The result is 10x better than what I could've come up with on my own.

– Natalie, Interior Designer

Instant Access

Fillable PDF

Built to Convert

Strategy-First Approach

The Website Copywriting Workbook is for you if...

Website Copywriting Workbook Mockup

Get the Website Copywriting Workbook!

This is the elevated DIY method you’ve been looking for. Just $97 and you’re on your way to less stress, more connection with your audience, and increased sales in your business!

$700+ Value


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